Resources & Tips

Practical guides and trends in Montreal's event industry.

Practical Guides

Trends

Tips

The Complete Guide to Briefing Your Brand Ambassadors Before a Trade Show

According to Exhibitor Online, 85% of an exhibitor's success hinges on the performance of its booth staff. Here's the system we use to brief every Eventas team before show day.

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Trends7 min read

Why Sampling Campaigns Are Brands' Secret Weapon in 2025

73% of consumers say they're more likely to buy a product after trying it. Here's the data explaining why in-person sampling outperforms every other channel on purchase intent.

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Tips6 min read

5 Mistakes Exhibitors Make at the Montreal Home Show (and How to Avoid Them)

80% of what trade show visitors remember is their interaction with booth staff. Here are the five most common mistakes we see from exhibitors, and what to do instead.

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